Services

Behavioral Insights

Applying behavioral science to improve healthcare delivery, patient engagement, and clinical decision-making.

In partnership with NC DHIT | North Carolina Digital Health Innovation and Technology

Our Services

Behavioral Diagnostics

We help organizations identify behavioral barriers and opportunities in healthcare delivery. Using surveys, interviews, and data analysis, we diagnose why patients and providers may not be engaging with programs or following guidelines as intended.

Patient journey mapping
Provider workflow analysis
Barrier identification and prioritization

Intervention Design

We design evidence-based behavioral interventions tailored to your organization's context and goals. Our interventions draw on proven techniques from behavioral economics, psychology, and implementation science.

Nudge and choice architecture design
Communication and messaging optimization
Incentive program design

Evaluation & Testing

We help organizations rigorously evaluate interventions through randomized experiments, A/B testing, and quasi-experimental methods. We can also help assess the impact of existing programs.

Randomized controlled trials
A/B and multivariate testing
Program impact evaluation

Training & Capacity Building

We offer training workshops and ongoing consultation to help healthcare organizations build internal behavioral science capabilities.

Behavioral science workshops
Embedded team consultation
Tool and framework development

Example Applications

Chronic Disease Management

Improving medication adherence, lifestyle modification, and care plan engagement for patients with diabetes, hypertension, and other chronic conditions.

Preventive Care

Increasing uptake of screenings, vaccinations, and wellness visits through better outreach and appointment systems.

Provider Behavior

Supporting clinical guideline adherence, reducing low-value care, and improving documentation quality.

Ready to Apply Behavioral Science?

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